How to Use Storytelling to Strengthen your Brand
This podcast and first article appeared on The Creative Marketing Zone HERE!
Mike Rudd, partner at Hutchison Media Consultants and Founder at Marketing Fun with Mike shares his secrets to effective storytelling
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Mike Rudd is the definition of a successful marketer. His experience is extremely diverse working with clients of many well-known brands over the years to help them creatively stand out in the digital landscape.
Currently, Mike is the Moneyball Media Buying and Digital Lead Generation Partner at Hutchinson Media Consultants, a media fusion agency that provides both traditional and digital media buying/planning, passionate marketing strategies, creative, production, email marketing, and social media consultation.
Mike is also the founder of Marketing Fun with Mike, which is all about helping people live the life they deserve. I actually got to know Mike in the past when I used to operate a personal publication. Mike was a featured interviewee for a Q&A in which we talked more about Marketing Fun with Mike, the awesome books he published, such as, When Can I KETCHUP and Find My Hot Dog Stand?
Key Takeaways:
Why storytelling is so important in today’s day and age
How marketers and companies can unleash the power of storytelling
Examples of companies leveraging a powerful storytelling experience
What to avoid when going down the path of storytelling
The future of storytelling in marketing
How to Contact Mike / key resources
Hutchinson Media is where Mike is helping businesses stand out and grow through digital media advertising and marketing
Marketing Fun with Mike – Mike’s home base, and his third book is being released in the fall
Hashtag 59 – Mike’s adventure and travel blog
Other Key Resources to Check Out
Bernadette Jiwa and The Art of Storytelling – the recognized global authority on the role of story in business, innovation and marketing. She has also authored five best-selling books on marketing and brand storytelling
Tim Ferris – author of bestselling books, The Four Hour Workweek and the Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Jonathan Fields and The Good Life Project podcast