Considerations in selling media

The water can flow like in the waterfall above if you look at things in a different light from time to time.

Instead of selling a radio station by the price of a spot sell…

-The passionate listeners that show up to the events.

-The incredible community that supports the brands that align with the stations.

-Ideas that transform reputations in the industry.

-Turn key solutions that increase revenue.

-Results that can be seen and accounted for.

Instead of selling a TV station by cost for per listener sell…

-Anchors that are basically celebrities in the community.

-The ability to tell a story in a one on one conversation.

-Alliance with programs that has the whole area on the edge of their seat.

-Fundraisers that move the needle where you live.

Instead of selling media you could sell…

-Dreams

-Opportunities

-Profits

-Change

Like my man Andre 300 from Outkast said in Spottieopiedopalicious “It all depends on your interpretation of the situation.”

Let’s change the pace!  

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Related Posts

1. Digital advertising doesn’t work

2. The Media Sales Survival Kit

3. One Speed

Spread Good Vibes, Demand the Best from Yourself, Carpe Diem

Mike