Good Marketing Is...
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Telling the honest truth about what you have
Conveying excitement without forcing it like the guys huddled around the car in the above pic
Not getting held up on gimmicks because there aren’t any
Losing concern about the competition for a bit and becoming excited about what you are doing
Doing something different that isn’t about the status quo
Is more about the people than the profit
Focuses on curating change for the betterment of those you are trying to sell to
Has nothing to do with creating something. It’s just talking about the story that’s already built
Never forced
Something people want to share and be proud of supporting
Lacking what most companies think marketing should have
About one on one conversations
Caring and Community
Fun
Not something you can hire someone to do if the business model isn’t built for it
Rare and should be applauded
Want to stretch yourself to do unusually fun and authentic marketing of yourself? Purchase a copy of my Personal Branding Recipe HERE and get on with the good marketing!
Thanks for reading. Get yourself some more below…
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